Encouraging team members to focus on each other not only bolsters their psychological safety and builds trust, but also boosts their creativity over all. Research suggests that adopting an other-centered perspective can actually spur more creative thought and increase the number and quality of solutions you can generate. Professors Evan Polman and Kyle Emich, from NYU and Cornell University, respectively, demonstrated this by asking 137 undergraduates the following riddle:

“A prisoner was attempting to escape from a tower. He found a rope in his cell that was half as long enough to permit him to reach the ground safely. He divided the rope in half, tied the two parts together, and escaped. How could he have done this?”

(Pause for a moment and imagine yourself in the tower. How could you have accomplished this? I’ll give you the solution in a moment…)

In the experiment, the professors asked half of the participants to imagine themselves as the prisoner locked in the tower. (This is the same thing I just asked you.) They asked the other half of the participants to imagine someone else trapped in the tower. It's the same riddle but considered from a different vantage point. Could this simple shift in perspective affect the participants’ ability to solve the riddle? The answer is: yes!

In the first group, the one with a subjective perspective, less than half (48%) of the participants actually came up with a solution, but in the second group, the one with an other-centered perspective, two-thirds (66%) got it right. They figured out that the prisoner split the rope lengthwise and tied the pieces together to double the total length.

This, and the results of similar experiments, show us that when we think of our own situations, we tend to think more concretely and find it more difficult to suspend reality in ways that help us generate new ideas. But when we think about others’ situations, we tend to think broadly and more abstractly, and it’s easier to come up with truly creative options. So, the next time you need more creative answers, ask your team to adopt an other-centered perspective. Don’t ask them whattheywould do in a situation; ask them what someone else would do. It’s a subtle difference that pays off becauseit’s easier to think outside the box if you don’t envision yourself in the box to begin with.

[--Excerpt from "Trust: Cultivating Psychological Safety for a Real Dream Team" in Dr. J's  book FIRED UP! Kindling and Keeping the Spark in Creative Teams http://drandrewjohnston.com/fired-up]